The e-PRO® certification is a professional credential offered by the National Association of Realtors (NAR) in the United States. The e-PRO® certification is designed to provide real estate professionals with education and training on effectively using technology and digital marketing strategies in their real estate business.
Key features of the e-PRO® certification include:
1. Technology and Digital Skills: The e-PRO® certification program focuses on helping real estate agents develop and enhance their technological and digital skills. This includes understanding how to use online tools, social media, mobile devices, websites, and other digital platforms to effectively market properties and communicate with clients.
2. Online Presence: e-PRO® certification emphasizes the importance of establishing a strong online presence, which can include creating and maintaining a professional website, utilizing social media for marketing, and effectively utilizing online resources to connect with clients.
3. Ethical Considerations: e-PRO® designees are expected to adhere to ethical standards when using technology and digital tools in their real estate practice, in accordance with the National Association of Realtors' Code of Ethics.
4. Client Communication: The certification program covers strategies for using digital tools to communicate with clients, provide information, and manage transactions more efficiently.
5. Professional Development: The e-PRO® certification reflects a commitment to staying current with technology trends and their application in the real estate industry.